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ENERGY STORAGE

Growatt – Building a high performing team for North American expansion

The Challenge

Growatt faced the formidable challenge of expanding into the highly competitive North American market. To achieve this, they needed to quickly build a high-performing team across multiple functions, including engineering, sales, and operations. The objective was to hire ten professionals within a demanding timeframe, effectively doubling their headcount.
 

New unknown sectors:

Difficulty finding qualified candidates for sales, engineering, and support roles with energy storage experience.
 

Competitive market:

Attracting top-tier professionals in a highly competitive landscape posed a challenge.
 

No internal hiring process:

They were new to hiring in the American market so needed guidance on processes

 

The Solution

Tonic analyzed talent requirements and objectives, developed a comprehensive hiring strategy, and attracted top talent through proactive outreach and targeted advertising. Rigorous screening ensured suitable candidates advanced. The partnership helped Growatt build a high-performing team aligned with their expansion goals.
 

Talent analysis:

Tonic analyzed Growatt’s talent requirements and objectives, collaborating with stakeholders for a thorough understanding of roles and skills needed.
 

Screening and evaluation:

Tonic implemented rigorous screening to assess qualifications, experience, and cultural fit, ensuring suitable candidates progressed.
 

Hiring strategy:

Tonic developed a comprehensive strategy, identifying sought-after skills and profiles for effective candidate targeting.
 

Successful team building:

Through the partnership with Tonic, Growatt built a high-performing team for North American expansion, leveraging talent acquisition expertise and a tailored approach.
 

Outreach and advertising:

Tonic used proactive outreach and targeted campaigns to attract highly skilled candidates from their extensive renewable energy database.
 

Establishing processes for hiring:

Tonic not only assisted Growatt with the current hiring process but also played a crucial role in establishing internal processes for future hiring.
 

Solution used: MULTIHIRE

Multi Hire was created with the aim of shifting away from the transactional nature of staffing. This solution enables businesses to expand their workforce while simultaneously enhancing protection and reducing costs.

 

The Results

Over the course of three months, Tonic successfully placed 14 candidates in key roles for Growatt, surpassing the initial goal of ten hires. This substantial increase in headcount provided Growatt with the essential talent needed to establish and expand their operations in North America.
 

Tailored multi-hire solution:

Tonic’s tailored multihire solution helped Growatt build a highperforming team for their North American expansion.
 

Rigorous screening and evaluation:

Rigorous screening and evaluation processes ensured the selection of qualified candidates with cultural alignment.
 

In-depth talent analysis:

In-depth analysis of talent requirements and collaboration with internal stakeholders ensured a comprehensive understanding of roles and skills needed.
 

Expertise for efficient growth:

Tonic’s recruitment expertise enabled Growatt to double their headcount within the desired timeframe while managing staffing costs effectively.
 

Outreach and targeted advertising:

Proactive outreach and targeted advertising campaigns attracted highly skilled candidates from Tonic’s extensive talent database.
 

Enhanced brand exposure:

The tailored marketing campaign enhanced Growatt’s brand exposure, reaching key players in the North American solar and energy storage industry.


Overall, Tonic’s strategic approach and expertise in the renewable energy sector provided Growatt with a competitive edge in expanding their operations in North America, establishing a strong foundation for future growth and success.

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Looking to supercharge your workforce like Growatt did?

Partner with Tonic to seamlessly navigate the competitive clean energy talent landscape. Our tailored MultiHire solution doesn't just fill positions – it fulfills your strategic vision.
 

Contact Tonic today
Let’s build your high-performing team together.

737-205-6862
hello@tonictalent.io

About:

Growatt is a leading global solar inverter and energy storage solutions provider. Recognized for its cutting-edge technology, high-quality manufacturing, and exceptional performance, Growatt offers a diverse range of products tailored to residential, commercial, and utility-scale applications.

Roles:

  • Engineering
  • Sales
  • Marketing

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Tonic is a global talent business bridging the gap between visionary talent and companies driving towards a carbon-free future.

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