Solis, a company with prior experience trading in North America, recognized the need to expand its presence in the market after going public.
To achieve this objective, Solis partnered with Tonic, a talent acquisition firm, to navigate the tight hiring time lines, attract top-notch professionals in the competitive inverter market, and foster a culture of growth and diversity within their teams. This case study explores the strategies employed by Tonic to successfully address these challenges and the outcomes achieved as a result.
Solis faced several challenges in expanding its operations in the North American market. These challenges included:
Meeting product deadlines necessitated rapid recruitment for timely project execution.
Seeking growth-oriented individuals adaptable to a dynamic environment and promoting diversity within teams.
Attracting top-tier inverter professionals in a highly competitive landscape posed a challenge.
Positioning Solis as an appealing employer within the renewables manufacturing industry to attract top talent.
To overcome these challenges, Tonic implemented a comprehensive talent acquisition strategy, combining both technical expertise and cultural fit considerations. Solis opted for the multi-hire solution to benefit their growth plans. The key steps taken were as follows:
Tonic quickly tapped into their network to engage with industry leaders, establishing a strong foundation for Solis’s teams.
Tonic implemented a multi-faceted approach, reducing bias through AI- powered tools to foster diversity and inclusivity in Solis’s workforce.
Tonic researched and mapped inverter professionals in the US and explored the energy storage sector for qualified candidates.
Tonic developed customized campaigns showcasing Solis as an employer of choice in renewables manufacturing.
Tonic used market intelligence tools to expand candidate sourcing channels, going beyond traditional methods.
Tonic assigned dedicated consultants to creatively connect with candidates, ensuring a wide talent pool was considered.
Through a strategic partnership with Tonic, Solis successfully addressed the challenges it faced in expanding its operations in the North American market. By leveraging a combination of technical expertise, diverse recruiting strategies, and creative networking, Tonic helped Solis build a high-performing team of diverse individuals who have contributed to the company’s growth and success.
Tonic assembled a diverse, high- performing team that immediately enhanced Solis’s product and sales operations. This diverse talent pool fosters innovation and problem-solving.
Tonic’s marketing efforts positioned Solis as a sought-after employer in the renewables manufacturing industry. This recognition enables Solis to attract and retain top talent in a competitive market.
Additionally, the efforts to position Solis as an employer of choice have enhanced its reputation within the renewables manufacturing industry. This case study highlights the importance of a comprehensive talent acquisition strategy and the positive outcomes it can deliver for organizations aiming to expand their presence in competitive markets.
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“It’s a delightful experience working with Tonic. They know their businesses and have broad connections in the industry. They follow up closely and bring in high quality candidates on a timely fashion.”JAMES QIAO | GENERAL MANAGER | SOLIS (NORTH AMERICA)
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