LG Energy Solutions (LG) partnered with Tonic, to effectively recruit multiple positions across different specialties. This case study explores how Tonic’s Talent-as-a-Service (TaaS) model and innovative recruitment strategies enabled LG to build a talented team while minimizing disruption to ongoing business operations.
LG Energy Solution, a division within LG Chem focused on energy storage, sought to replicate its success in the solar industry by establishing
a strong presence in the energy storage market. LG faced several challenges in recruiting for their energy storage division, including applicant shortages, cultural fit, and specific skill-set requirements.
Difficulty finding qualified candidates for sales, engineering, and support roles with energy storage experience.
Identifying individuals with the right attitude and adaptability to thrive in a start-up division of a global organization with 27,000 staff members.
The need to find candidates with foreign language skills for certain roles, which posed an additional challenge.
Tonic proposed their Talent-as-a-Service (TaaS) model, a comprehensive talent acquisition solution designed to support significant growth hiring programs. The key steps taken to address LG Energy Solution’s challenges were as follows:
Tonic spent time comprehending the unique requirements of each vertical within LG Energy Solution, gaining a clear understanding of the ideal employee profile for the division.
Tonic developed tailored talent-pooling campaigns, utilizing their extensive network of energy storage professionals to reach potential candidates who met LG’s specific requirements.
Tonic conducted a brand review and refresh, positioning LG Energy Solution as the preferred employer in the energy storage market, enhancing its attractiveness to top industry talent.
Using advanced automation and AI tools to streamline the recruitment process and improve efficiency and accuracy in identifying the desired candidates.
Tonic rapidly placed high-quality personnel in sales, engineering, and support roles within the first 2 weeks, meeting project deadlines and enabling new hires to be operational almost immediately.
Tonic established a virtual bench, continuously updating talent profiles, providing LG Energy Solution’s energy storage team with instant access to a qualified pool of sales, engineering, and support staff.
Through their partnership with Tonic and adoption of the Talent-as- a-Service model, LG Energy Solution successfully tackled recruitment challenges and swiftly established a skilled and diverse team in their energy storage division. Tonic’s innovative recruitment strategies, encompassing customized talent-pooling campaigns, brand enhancement, and automation tools, played a crucial role in achieving this remarkable success.
Over 12 months, Tonic collaborated closely with LG’s division directors and internal recruitment team, successfully expanding the energy storage division from 14 to 45 team members.
Tonic’s ability to consistently provide reliable and qualified candidates for hard-to-source vacancies has been acknowledged and appreciated by LG.
The staff placed by Tonic within LG’s research and development, sales, and operations departments have made significant contributions to the success and growth of the division.
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“Tonic not only recommended highly qualifying candidates for our open positions but soon became a successful business partner/strategist in achieving greater business objectives. I’ve been working with Tonic for over a year and am proud of the success we’ve shared!”HAN PARK | SENIOR HR GENERALIST | LG ENERGY SOLUTION
LG Energy Solution's remarkable expansion within the energy storage sector, powered by our Talent-as-a-Service model, is a testament to what we can achieve together.
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