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ENERGY STORAGE

LG – Accelerating growth and building a talented energy storage team

The Challenge

LG Energy Solutions (LG) partnered with Tonic, to effectively recruit multiple positions across different specialties. This case study explores how Tonic’s Talent-as-a-Service (TaaS) model and innovative recruitment strategies enabled LG to build a talented team while minimizing disruption to ongoing business operations.

LG Energy Solution, a division within LG Chem focused on energy storage, sought to replicate its success in the solar industry by establishing
a strong presence in the energy storage market. LG faced several challenges in recruiting for their energy storage division, including applicant shortages, cultural fit, and specific skill-set requirements.
 

Applicant shortage:

Difficulty finding qualified candidates for sales, engineering, and support roles with energy storage experience.
 

Wrong cultural fit:

Identifying individuals with the right attitude and adaptability to thrive in a start-up division of a global organization with 27,000 staff members.
 

Specific skill-set shortage:

The need to find candidates with foreign language skills for certain roles, which posed an additional challenge.

 

The Solution

Tonic proposed their Talent-as-a-Service (TaaS) model, a comprehensive talent acquisition solution designed to support significant growth hiring programs. The key steps taken to address LG Energy Solution’s challenges were as follows:
 

Understanding LG's needs:

Tonic spent time comprehending the unique requirements of each vertical within LG Energy Solution, gaining a clear understanding of the ideal employee profile for the division.
 

Bespoke campaigns:

Tonic developed tailored talent-pooling campaigns, utilizing their extensive network of energy storage professionals to reach potential candidates who met LG’s specific requirements.
 

Brand review and refresh:

Tonic conducted a brand review and refresh, positioning LG Energy Solution as the preferred employer in the energy storage market, enhancing its attractiveness to top industry talent.
 

Automation and AI tools:

Using advanced automation and AI tools to streamline the recruitment process and improve efficiency and accuracy in identifying the desired candidates.
 

Speedy recruitment:

Tonic rapidly placed high-quality personnel in sales, engineering, and support roles within the first 2 weeks, meeting project deadlines and enabling new hires to be operational almost immediately.
 

Building a virtual bench:

Tonic established a virtual bench, continuously updating talent profiles, providing LG Energy Solution’s energy storage team with instant access to a qualified pool of sales, engineering, and support staff.

 

The Results

Through their partnership with Tonic and adoption of the Talent-as- a-Service model, LG Energy Solution successfully tackled recruitment challenges and swiftly established a skilled and diverse team in their energy storage division. Tonic’s innovative recruitment strategies, encompassing customized talent-pooling campaigns, brand enhancement, and automation tools, played a crucial role in achieving this remarkable success.
 

Rapid team growth:

Over 12 months, Tonic collaborated closely with LG’s division directors and internal recruitment team, successfully expanding the energy storage division from 14 to 45 team members.
 

Unparalleled reliability:

Tonic’s ability to consistently provide reliable and qualified candidates for hard-to-source vacancies has been acknowledged and appreciated by LG.
 

Contributing to success:

The staff placed by Tonic within LG’s research and development, sales, and operations departments have made significant contributions to the success and growth of the division.


 

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“Tonic not only recommended highly qualifying candidates for our open positions but soon became a successful business partner/strategist in achieving greater business objectives. I’ve been working with Tonic for over a year and am proud of the success we’ve shared!”

HAN PARK | SENIOR HR GENERALIST | LG ENERGY SOLUTION






 

Ready to revolutionize your recruitment and scale your team with precision?

LG Energy Solution's remarkable expansion within the energy storage sector, powered by our Talent-as-a-Service model, is a testament to what we can achieve together.


 

Contact Tonic today
Let’s build your high-performing team together.

737-205-6862
hello@tonictalent.io

About:

LG is a global leader in delivering advanced lithium-ion batteries for Electric Vehicles, Mobility & IT applications, and Energy Storage Systems. It has participated in some of the world’s biggest battery storage projects, including the Moss Landing 400MW / 1,600MWh battery energy storage system in California.

Roles:

  • Sales
  • Engineering
  • SupportL

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