Sungrow, a prominent global supplier in solar and energy storage solutions, faced significant hurdles in expanding its US energy storage team. With ambitious growth targets and over 405GW installed worldwide, Sungrow encountered several recurring challenges in their talent acquisition efforts:
Candidates were being approached multiple times for the same position, leading to market apprehension and reluctance.
Sungrow sought professionals with a unique blend of qualifications, including electrical engineering degrees, BESS construction experience, and proficiency in Mandarin, posing a challenge in finding suitable candidates.
Potential candidates expressed concerns about job stability risks associated with working for an east-Asian organization, affecting their willingness to join Sungrow.
In response to Sungrow's talent acquisition challenges, Tonic devised a tailored solution to support the growth of the Battery Energy Storage System (BESS) division while also addressing vacancies in the established solar division:
Crafted a compelling value proposition emphasizing the growth opportunities within the ESS division coupled with the stability and benefits of joining the industry-leading inverter manufacturer.
Developed marketing campaigns with consistent messaging, highlighting the overall value proposition, the company culture, and the innovative BESS technology.
Implemented a specific screening process to identify candidates with the requisite self-starting mindset crucial for the pioneering venture.
Established a comprehensive project timeline covering the entire sourcing process to ensure prompt delivery without compromising on screening depth or quality. This involved regular meetings with the talent acquisition team, providing market intelligence and candidate updates.
Leveraged psychometric tests and reference checks with tailored questions approved by the Sungrow team to ensure candidates' alignment with the company's motivations and culture.
Tonic's strategic approach yielded tangible results, successfully fulfilling the following positions in 2023, with plans for further expansion in 2024:
By addressing the root causes of hiring challenges and implementing targeted strategies, Sungrow experienced enhanced efficiency in talent acquisition, enabling the seamless growth of its US energy storage team.
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